PCP Car Finance Claims

PCP Car Finance Claims is a lead generation website for car finance compensation claims.

The site consists of a landing page, and a multi-page form with some more advanced features, with multiple integrations to the client's CRM.

One key feature here that is common among marketing sites is the way that we handle 'partial leads' - people have entered their contact details but have not completed the form. In such cases, we stored their information temporarily in our own databse, allowed the user 1 hour to complete the form, then if it remained incomplete we sent their details to our client's partial lead CRM for them to remarket over email and/or SMS.

Another key feature was allowing split (A/B) testing of different page elements, with conversion rate optimisation being one of the most important focuses. We built a custom A/B testing feature using NextJS's out the box features - saving money and time on having to use an external service.

The site is built with Next.js, using a Postgres database for the temporary storage of partial leads.